Fever website design and creation
Representing the people behind the work.
When I joined Fever design, I proposed that we embark on a project to recreate the website. Fever has an amazing energy and character, and good work to showcase. I felt their website didn't represent this and that it was hugely important for them to rethink their online presence.
To begin, I felt that it was very important to build up detailed understanding of what Fever were about and what they were to convey.
Through a team workshop we were able to break down all desired outcomes and build a set of aims. It was agreed that a website was a good platform to address these aims. The workshop also produced a carefully constructed list of qualities and values that helped to keep the project on track.
Before establishing the visual of the site, we wanted to ensure the various journeys of our site visitors had been thoroughly thought through. We created wireframes for the structure of the site, making sure we covered both the journeys and the values that we had defined. Journey’s included: new customers who might like to get to know us and what we stand for, old clients would need a quick and simple way to access examples of our work, or find our contact details and young creatives might want to use the site to get ideas, or find out more about our culture. We created immediate access points for all these users from the homepage: a straight to our work button, a link to our thoughts blog etc.
There were several sections of the site that needed to represent our personality. One of the unique aspects of our company, is the way that we work as a team. We try to ensure that we each have a good understanding of every project that enters the studio, and we work together on larger creative projects to enhance our thinking and learn from each other. Rather than directly listing values and details like these, we wanted to think of an interesting way to highlight them through the layout and design of the site instead. The team layout depicts this, and clicking through to each person allows you to learn more about the characters that make up the team.
For us, it is about the people, not the company name. A list of client logos wouldn't convey those relationships properly. Instead, we placed the focus
on the individual names of the clients
Another important focus was on the relationship we have with our clients. We felt that our open, honest and personable connections with our clients needed to be highlighted. For us, it is about the people, not the company name. A list of client logos wouldn't convey those relationships properly. Instead, we placed the focus on the individual names of the clients we work with at each company. The logo sits below this, as a secondary element.
The connections we have with our clients were also highlighted in other examples across the site. Rather than using quotes (which can often seem forced and inpersonal), we invited our clients to answer three simple questions at the end of each project, in as much or as little detail as they wanted. The result was not only entertaining, but also very useful for us to get an insight into how they felt about working with us and what they felt about the projects.
We established a brilliant collaboration with Chaptr Studio, who worked with our designs to build our site. We created videos, gifs and photography to be used across the site.
The outcome has been well received and we're really enjoying having a space to share our thoughts and the work we're proud of.